Website design is one of the most important factors for business success and the main pillar on which the ability to compete with other websites in cyberspace is based.
If we consider the website as the front of your business, and the first point of convergence between your potential customers and your brand, it is necessary to take full care of all the details of your website, the most prominent of which is the design.
In the following lines, we will discuss how website design can add a competitive advantage against other similar websites.
Website design is an important component of marketing strategy
Any website marketing strategy includes many variables, such as layout, content, graphics, SEO, conversion rate optimization, as well as design.
Sometimes business owners get involved in the management of the site, and they pay more attention to sales numbers and the speed of turnover of capital, but they lose sight of the design of the website, and in doing so, they lose an important part of their marketing strategy, the neglect of which may lead to negative results in the long run.
How do we make design an effective component of an overall marketing strategy?
For design to be an effective component of your promotion plan, it must be consistent in look, style, and purpose with the rest of your marketing efforts such as pay-per-click advertising.
By carefully looking at the design factor, we find that the design of a website gains its effectiveness if it includes the following components:
1. Provide a unique user experience
Site speed is one of the most important factors that help in user satisfaction with the site. If the website contains many flashy videos and many large images, this may lead to an increase in the loading time for each page, which may cause frustration for the visitor when using the site, causing him to leave the site and reluctance to return to it again.
You have thus lost a potential client, which does not achieve the desired success for your business.
2. Brand consistency
This is directly related to the message you want to deliver to the customer. Here you are working to create harmony between your brand and the rest of the other marketing elements, including whitepapers and product sheets, which contribute to delivering the right message to the customer about the nature of your business.
To achieve this, the following must be observed:
- logo design
- Choice of colors. The clearest example of this is the Coca-Cola Company’s website, which is based on white and red colors, and those colors are derived from the logo.
- Choose font and font size. The choice of font should be based on readability and legibility, meaning that it is easily visible against the background color you selected earlier.
- Types of images included
- Comprehensive messages
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3. Content Care and SEO
Paying attention to the content and making it more relevant to search engines is one of the most important factors for the success of your website. This means taking care of providing high-quality, non-repetitive content as well as being constantly updated through the company’s blog, which improves your site’s ranking in search results and, in turn, increases traffic to your website.
4. Conversion Rate Optimization (CRO)
Conversion rate is the percentage of website visitors who make decisions that achieve website goals, such as making purchases or signing up for an email list.
Effective website design including text and forms improves conversion rate and increases sales.
5. advertising campaigns
Advertising campaigns may effectively contribute to the success of your business if it is based on a professional and effective website design.
If you run an advertising campaign such as pay-per-click, the ad that the visitor clicks on must be attractive, as well as pay attention to the landing page so that the transition to it is smooth and targeted so that the customer takes the desired action.
Sometimes advertising is different in look and feels than your website. This will cause customers to drop out of your website, ignore all the ads you’ve put in, and then fail your ad campaign.
The website’s accessibility
The final element that culminates all your efforts in making your website design effective, and enables the website to perform its role successfully is to make it accessible to everyone. This is intended to take into account the design of the site to make it accessible to people with disabilities.
Yes, it is much easier said than done. But investing in a website design for people with disabilities will give a great and deep ethical dimension to your company’s orientation in front of the public, in addition to gaining an additional number of users and potential customers.
Whether you are designing the website yourself or relying on a web design company, there is a possibility to rely on some solutions to achieve the goal of making the site available to everyone, such as using accessible, which relies on artificial intelligence and scans and analyzes your website, to ensure that the site meets all legal requirements for accessibility.
The website design plan must take into account the user experience in an integrated manner, as the effective design of your website connects the elements of the marketing plan that you have developed to the success of your business, and increases user satisfaction with your website, thus encouraging them to visit more than once.
Studies have shown that 94% of users trust website design elements more than any other element in your marketing plan. If you have good, up-to-date content but are hard to navigate, this feature loses its effect quickly.
However, this does not mean that the quality of the content should not be taken care of.
The consistency of the attractive design of the website with the provision of good, renewable, and non-repetitive content, maybe a powerful tool for the success of your business, and instilling your brand in the minds of potential customers to become confirmed customers, which increases the factor of loyalty, and also enhances sales, and adds strength and firmness to your site in the face of competing sites over the internet.