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differences between brand identity vs brand strategy

brand identity vs brand strategy

Before we talk about brand identity vs brand strategy, we must first get to know each of them in a simple way. A brand is a name, logo, term, design, or other feature that distinguishes a good or service from another.

A brand expresses the name and logo of a business. It is also a property of the company that is legally registered in the name of its owners in the country it belongs to.

Very often, people confuse the concept of brand identity vs brand strategy. But in fact, there are clear differences between the two concepts, which we will discuss in this article.

What is brand identity

The brand identity vs brand strategy It is a mark used to distinguish the goods or services of one enterprise from those goods or services belonging to other enterprises; brand identity are protected by intellectual property rights and may or may not be registered.

The term brand denotes signs, phrases, words or symbols that an individual can recognize, denoting a specific commodity and legally distinguished from all other commodities of its kind.

And the brand with the exclusive identification of the product. It is affiliated with a specific organization and recognizes the organization’s ownership of the trademark.

Design your branding identity now

What is brand strategy?

Speaking of brand identity vs brand strategy, brand strategy helps convey your brand personality to your potential customers, you define your brand personality and sell it to customers, it is not just about selling, you need to define the display of personality to create positioning and ultimately the long term relationship with customers.

It is actually a series of processes or plans that you have to use to rank your product or service in the market. Digital marketing is also important in determining the brand strategy.

With such an explanation of branding strategy, there are a few things that you should keep in mind while differentiate between brand identity vs brand strategy:

  • Focused and specific target market.
  • Proposing the value of a product or brand.
  • A catchy and unique name for a brand or company.
  • Without these aspects of your brand in place, you cannot expect to develop brand strategy in any way.

Read also: Brand Identity Packaging.

THE Important of brand identity and brand strategy

The importance of brand identity vs brand strategy for companies varies, as the commercial identity is the visual image of the project or company, and it is a material concept compared to the brand. Among the most important things that the commercial identity brings to companies are the following:

  • The image sticks to the memory and this makes it easier to identify it than just looking across the different platforms.
  • Link the company’s products with the logo that you use in mind.
  • Giving customers a perception of the luxury of work as well as the company’s luxury.
  • Prominence of products with the quality of its brand.
  • Giving an idea that the company is different from others. The logo summarizes the idea of the company’s work.
  • The logo shows the idea of the company’s work or the company’s products in case the name is not expressive.
  • Giving a picture to the customer of the quality and paper of the services provided by the company.

In contrast to the brand identity vs brand strategy, brand building strategy is defined as a marketing exercise that enables you to form meaning and perception of your business in the minds of consumers. Moreover the importance of the brand strategy lies in:

1-Knowing potential clients:

A branding strategy helps create a coherent message about your business and makes your products memorable to the consumer, with the goal of distinguishing them from similar products or services.

Read also: Incorporation Of Company Branding And Seo.

2- Increase the competitive advantage of your activity:

When you strip away similar products and services from company names, packaging, messages, color, and logo, you will see that they are the same.

3- Obtaining customer loyalty:

The right branding strategy gives your business a distinct personality that allows you to connect with customers on a personal level.

4- Show credibility:

The chances of people choosing an unknown product that they have never heard of are very slim if not impossible. No one wants to waste money on a product or service that they cannot guarantee.

Here’s: How To Brand Plastic.

what is the differences between brand identity vs brand strategy

Brand identity vs brand strategy are two distinct but closely related concepts in the realm of branding. And according to tech village here are the key differences between brand identity vs brand strategy:

1- Brand Identity:

  • Definition: Brand identity refers to the visual and sensory elements that represent a brand. It includes the logo, colors, typography, design style, imagery, and other tangible elements that customers can see and experience.
  • Purpose: The primary purpose of brand identity vs brand strategy is to create a recognizable and consistent visual presence for the brand. It’s about making a strong first impression, fostering recognition, and differentiating the brand from competitors.
  • Components: Elements of brand identity include the logo, color palette, typography, imagery, packaging, and other visual assets.
  • Focus: Brand identity focuses on aesthetics and design, aiming to create a strong and memorable visual impression in the minds of customers.
  • Examples: McDonald’s golden arches, Coca-Cola’s red and white color scheme, Apple’s minimalist design aesthetic.

Read also: Brand Portfolio Strategy.

2- Brand Strategy:

  • Definition: Brand strategy is the overall plan and approach that outlines how a brand will position itself in the market, communicate with its audience, and achieve its business objectives.
  • Purpose: The primary purpose of brand identity vs brand strategy is to guide the brand’s long-term direction, help it connect with its target audience, and ensure that all brand-related decisions are cohesive and aligned.
  • Components: Components of brand strategy include brand purpose, target audience, brand positioning, messaging, communication channels, content strategy, and long-term goals.
  • Focus: Brand strategy focuses on the overall brand narrative, messaging, and how the brand interacts with its audience to create meaningful relationships.
  • Examples: Nike’s “Just Do It” slogan, Dove’s “Real Beauty” campaign, Starbucks’ commitment to providing a “third place” for customers.

Design your branding identity now


In conclusion, brand identity vs brand strategy can help organizations attract new customers. As People want to invest in aspects of the brand that keep the team motivated.And if one can motivate employees with loneliness through brand identity vs brand strategy, it can end up being a great result everywhere.


Is brand identity part of brand strategy?

Yes, brand identity is a component of brand strategy. Both brand strategy and brand identity work together to create a cohesive and effective brand presence that resonates with the target audience.

What is brand identity vs brand design?

There is a big difference between the concept of brand identity and brand design, where the brand identity is meant to be the distinguishing mark of the product and circulated among the public and users, as for brand design, it is the stages that the identity industry goes through.

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